A start-up in Melbourne pioneering an automated roll call marking process in
schools, using facial recognition technology.
Looplearn is a start-up based in Melbourne, Australia looking to engage with public and private schools, and offer a new way of carrying out the role-call process.
The client needed a website that would target a range of users, from students and parents, to school decision makers and journalists. After breaking down the brief supplied by the client we hypothesised that innovative decision makers who feel frustrated about inefficient roll call practices need to improve efficiency but face outdated thinking and negative misconceptions. Our initial challenge was then to prove or disprove this hypothesis through research.
One-week Agile Sprint
As a team of four we collaborated throughout the UX process, using the 'Double Diamond' model as a guide. I had hands-on involvement with the following:
Deputy Principals generally had a positive outlook on the technology, but that they needed to 'proceed with caution' because of resistance from parents and Principal.
They also need to be able to read and learn about Looplearn products as quickly as possible as they need to be able to relay this information back to peers.
Mike is a Deputy Principal at a school in Melbourne. He has been in the current role for eight years and is tech savvy and keen to move the school forward with emerging technologies to improve efficiency. He faces resistance from not only the Principal, but also from parents. He distrusts FRT but this could be because a lack of knowledge and current immaturity of the technology.
By diving into Mike's journey, a number of opportunities presented themselves:
By analysing our Customer Journey Map and specifically the pain points and opportunities, we arrived at out 'How might we?'
How might we optimise the LoopLearn website experience to better educate Mike on the crucial topics of "How it works", data security and privacy, so as to build greater trust and prompt a call to action?
Ideation started with creating an MVP matrix to identify features that could be incorporated quickly, as well as high value features that were key, and those that would be put into a backlog to be reviewed in future iterations.
Images and a "How it works" animation would provide Mike with a digestible guide to how the Looplearn products work, and reassure him that the data is safe and secure.
Add statistics and videos to emphasise the positive impact that LoopLearn products have had on similar schools.
Prominently communicate the benefits on how the LoopLearn technology will help Mike in his school.